'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.
But how does one plan for a pandemic like the coronavirus, which arrives totally unannounced and results in practically a global shutdown?
Since you can't step out, virtual sessions held by fitness experts have come to the rescue.
Almost the whole of Bollywood has landed in New York.
No, it's not Anushka Sharma!
Models, actors and fashionistas gave a pompous welcome to the A-list designer.
With India all geared up to fight the coronavirus pandemic, film folk have come forward to help out and contribute to the PM-CARES relief fund.
After rain led to the cancellation of all matches outside of the roof-covered Arthur Ashe Stadium on Tuesday, the tournament looks to make up for lost time with a busy schedule featuring 87 matches.
'I would never celebrate the success of my songs, be it with Baar Baar Dekho or Dear Zindagi. With Jahan Tu Chala, I made it a point to enjoy its success.'
All the fun from the sets of Namaste England.
'I come from a small town and I never thought I would ever sing professionally or become a playback singer.' 'But I made a career here.'
No, it's not Alia, Katrina or Deepika.
Let's see what the Maldives looks like with Shilpa Shetty and her family.
The stars behind the biggest films of the year like Prabhas, Aamir Khan and Shah Rukh Khan may have been absent, but IIFA was quite an extravaganza.
'He is not interested in cricket or football.' 'He is interested in singing, dancing and painting.' 'Right now, he thinks he's Lord Rama.'
'Who is a superstar? What is a superstar?' 'It's all bullsh*t, there's nothing to it.' 'If you start taking all the sh*t seriously, it's going to go to your head and you will go cuckoo there.'
Sachin Tendulkar, Virat Kohli, Katrina Kaif, Ranbir Kapoor and Alia Bhat all turned up at the 13th edition of the gala car fair.
'Bharat is a Salman Khan film, where the main course is Salman Khan.' 'I am the aachar or papad in it.' 'It's on the table, so if you are fond of papad, then please have it with the main course.'
Abu Jani and Sandeep Khosla celebrate 33 years of being in the couture business.
'India should be aware that China will take full advantage of US domestic turmoil and reduced international prestige,' warns Colonel Anil A Athale (retd).
'In every episode, you are tricked into believing that this messy girl whose life is falling apart is so talented and real that you have to love her for who she is.' 'And you will love her eventually because Masaba is effortless and looks stunning in every frame,' notes Divya Nair.
'I had never run a company before, but when I stood in front of the company, I was channeling my 14 year old self and telling myself that remember what it felt like when you were there.'
Will we see a Baahubali kind of blockbuster this year?
The colours our filmi ladies love to pout in.
'This year happens to be a very high performance year, and I have got appreciation for my characters.' 'I don't want to do a role in which I don't have anything to contribute.' 'I can't do a role just because I want to look glamorous; I am glamorous anyway!'
Siddharth will return to the house. Will his comeback affect Asim and Rashami's friendship?
A round-up of the fashion magazine covers for April.
Here are different ways of how to wear the summery shade in style courtesy Bollywood's trendiest lot.
'When I used to shoot my friends or cousins, I used to tell myself: I want to make them look a better version of themselves.' 'That's how I started: "I don't care who you are or who you think you are. When you are in front of my camera, I'll make you look better than what you think you are".'
With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal?
After successful stints in Jamai Raja and Ek Hazaaron Mein Meri Behna Hai, Nia Sharma faces fresh challenges in Fear Factor: Khatron Ke Khiladi.
'He's got such incredible resilience, such an incredible spirit that we were feeding off his strength rather than him feeding off ours.' 'Sometimes I look back and cannot figure out how the f*** we made this movie.'
'Human beings are voyeuristic by nature. We love to imagine some things. Like Salman and Katrina were ex-lovers, and are now working in Ek Tha Tiger. Oh my God, what must be going on between them...? We, as an audience -- and I include myself in that -- talk like that. If Salman and I announce a film tomorrow, I'm presumptuous enough to say there will be interest in it.' Katrina Kaif on life and love.
'Somewhere it gives you amazing work ethic.' 'Nobody's job is less, one should respect all.'
Two Queens making for one pretty frame!
The singer and former MTV VJ was a judge at the Lakme Fashion Week model auditions, held in Mumbai.
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